Leadership Team

Gold Standard of Care (“GSOC”), has been keenly focused on healthcare real estate assets in Florida since 2008.  GSOC has a track record of acquiring historically underperforming assets in key Florida markets and turning them around into income producing and socially responsible ventures.  The Company has earned a stellar reputation and built up a cash-flowing portfolio, currently comprised of seniors living assets throughout FL.

Ricki Kaneti

Ricki Kaneti

Founder and President

Ricki brings an abundance of business development and leadership advancement skills.

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Michael Verbitsky

Founder and President

Founder of and Chief Executive of Gold Standard of Care. A true healthcare entrepreneur. 

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Dr. Erik Ilyayev

Chief Operating Officer

Dr. Erik Ilyayev is the Chief Operating Officer of Colonial Assisted Living and the founder of MyHouseVisit.com

Ken Soloway

Ken Soloway

Vice President

Ken Soloway has advanced from senior development manager with Colonial Assisted Living in 2014 to VP in 2020.

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Dmtiriy Shirganov

Vice President

Dmitriy started his career as a staff accountant at the company and climbed to corporate controller.

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Rich Lecomte

Chief Financial Officer

Rich started his career at the global accounting and consulting firm Price Waterhouse Coopers, LLC.

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Welcome to Colonial!

Welcome to Colonial Assisted Living! 

Colonial Assisted Living puts the life back into senior living. Our one-of-a-kind seniors assisted living facilities in Florida give residents an outstanding quality of life on every level, from personalized care services provided by our incredible team to a vibrant community culture, friendly family-like environment, and engaging offering of activities.

Ricki Kaneti

Message from
our Founder

 Colonial Assisted Living was created from my genuine desire to help seniors truly thrive in their golden years.