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Michael Verbitsky

Founder of and Chief Executive of Gold Standard of Care

Michael is a true healthcare entrepreneur. To date he has acted in capacity of a founder or principal in $75M of healthcare related ventures including pharmacies, clinics, and senior living assets.

He has been directly involved with developing and repositioned more than 900 beds and over 800,000 sq. ft of assisted living communities in the state of Florida.

In 2008, Michael Verbitsky launched Gold Standard of Care, by means of acquiring a 200-bed assisted living facility through a complex distressed bankruptcy sale. Over the next 10 years, Mr. Verbitsky leveraged GSC’s success and self-funded most of the Gold Standard of Care seniors housing portfolio. Michael’s diverse healthcare and real estate experience have been concentrated and targeted towards turnarounds of underperforming healthcare assets and particularly, seniors housing properties in Florida. Michael grew the company through acquisition, concentrating on developing exceptional team talent and a belief that a great team can disrupt the seniors living industry through a philosophy of lean modeling and creative thinking, combined with execution. The result was a portfolio of true added value for affordable seniors living in metropolitan cities of south Florida. In 2016, Michael help steer GSOC into development and design with the company’s Miami property and has continued the course with branding and designing all new acquisitions in that same disruptive design concept; to form a uniquely different “affordable seniors living model”. The recent performance has earned a slot in Inc. 5000 fastest growing companies. While many proclaim to be “turn-around experts in south Florida”, Michael Verbitsky has a consistency and track record that is tough to meet.

  • Affiliations: YPO Member
  • Education Berkley College

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Welcome to Colonial!

Welcome to Colonial Assisted Living! 

Colonial Assisted Living puts the life back into senior living. Our one-of-a-kind seniors assisted living facilities in Florida give residents an outstanding quality of life on every level, from personalized care services provided by our incredible team to a vibrant community culture, friendly family-like environment, and engaging offering of activities.

Ricki Kaneti

Message from
our Founder

 Colonial Assisted Living was created from my genuine desire to help seniors truly thrive in their golden years.